List of publications on a keyword: «marketing communications»

Every day more and more new companies emerge in the market, which try to compete with other firms in a similar sector, or take their own new niche. The goal of any company is to make profit and each of them does it their own way. In the already established market, it is not so easy to get a stake, but when there is no specific segment of the market, the company has to form it individually. This task requires sound decisions from owners and management.

The paper summarizes the problem of the use of integrated marketing communications in agriculture, assessed the development of the Russian advertising market, the marketing activities of the agricultural sector in the region.