List of publications on a keyword: «marketing mix»

Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование

Publication date: 22.12.2016
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Liudmila V. Volkova , старший преподаватель
Калужский филиал ФГБОУ ВО «Российский государственный аграрный университет – МСХА им. К.А. Тимирязева» , Калужская обл

«Использование интегрированных маркетинговых коммуникаций в АПК»

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The paper summarizes the problem of the use of integrated marketing communications in agriculture, assessed the development of the Russian advertising market, the marketing activities of the agricultural sector in the region.


Publication date: 03.07.2020
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Dinara V. Ralyk , candidate of economic sciences , доцент
Vladislav I. Khrushchev , магистрант
FSBEI of HE “Samara State University of Economics” , Самарская обл

«Marketing Mix of Construction Services»

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The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.