List of publications on a keyword: «media texts and discourse»


Культурология и искусствоведение (теория и история культуры, музееведение и др.)

Publication date: 07.12.2016
Evaluate the material Average score: 4 (Всего: 2)
Elvira V. Gmyzina , candidate of cultural sciences , доцент
FSBEI of HE "Vyatka State University" , Кировская обл

«Медиатекст и медиадискурс в свете культурологического анализа»

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Modern culture is becoming more mediacentric, of particular relevance is the analysis of a media text as a discrete unit of discourse. The article reveals the specificity of the cultural approach to media text, which allows you to see not only the trend of globalization of information flow, but also to the designation of cultural specificity.