List of publications on a keyword: «специалист по рекламе»


Социологические науки

Publication date: 21.05.2015
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Kolenchenko Svetlana Eduardovna , студентка
Zaharova Aleksandra Vladimirovna , старший преподаватель
FSBEI of HE "Novosibirsk State Technical University" , Новосибирская обл

«Образ специалиста по рекламе в кинофильмах»

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В данной статье проанализированы три художественных фильма для выявления образа специалиста по рекламе, дано сопоставление с профессиональными компетенциями.

Педагогика

Publication date: 18.06.2020
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Kuznetsova Nataliia Olegovna , degree-seeking student , старший преподаватель
FSBEI HE "Samara National Research University named after academician S.P. Korolev" , Самарская обл

«Professional training of specialists in advertising and public relations (in the labor market example of the Samara region)»

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The relevance of the study is explained by the high demand for advertising and public relations specialists in the Russian labor market. The article was prepared using the following methods: analysis of the labor market for the demand for specialists in advertising and public relations, pedagogical observation and generalization of the experience of training specialists in advertising and public relations in universities. The necessity of modernizing the professional training of specialists in advertising and public relations and the formation of the legal competence of specialists in advertising and public relations based on the results of the study is emphasized.