List of publications on a keyword: «marketing potential of the territory»

Парадигмы современной науки

Publication date: 31.01.2018
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Irina A. Nazvanova , candidate of philological sciences, master , доцент
Institut upravleniia v ekonomicheskikh, ekologicheskikh i sotsial'nykh sistemakh SP Inzhenerno-tekhnologicheskoi akademii FGAOU VO "Iuzhnyi federal'nyi universitet" , Ростовская обл

«Podkhody k upravleniiu territorial'nym rynkom na osnove instrumentov marketinga»

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In the present paper the structure of the social and economic potential of the territory is analyzed, the existing approaches and points of view are examined. The author describes content and structure of the territory potential, within which the functioning environment is highlighted. It is offered to use the resource-environment approach to the description of the marketing potential of the region; the key resource elements of the territory potential are closely described in the paper.