List of publications on a keyword: «political PR»


История и политология

Publication date: 22.03.2018
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Minullina Regina Rashitovna , студентка
Avdeeva Angelina Iurevna , студентка
Mefodeva Marina Anatolevna , старший преподаватель
FSAEI of HE "Kazan (Volga) Federal University" , Татарстан Респ

«NEURO-LINGUISTIC PROGRAMMING IN THE PRACTICE OF POLITICAL PR»

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The article is devoted to the Neuro-Linguistic Programming (NLP) and its meaning in the practice of political PR. The authors reveal the essence of NLP and the reasons why politicians use them in their activities. As it is closely connected with psychology and can be referred to the manipulation technology, NLP tends to develop mechanisms that can improve the communication efficiency. The authors gave some examples of using NLP in the activity of some politicians like Boris Yeltsin, Vladimir Zhirinovsky and Donald Trump.

Политология

Publication date: 04.10.2017
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Vishnevskaia Mariia Dmitrievna , студентка
FSBEI of HPE “Chuvash State Pedagogical University named after I.Yа. Yakovlev” , Чувашская Республика - Чувашия
Savelev Andrei Ivanovich , candidate of political sciences, docent , и.о. заведующего кафедрой
BU ChR DPO "Chuvashskii respublikanskii institut obrazovaniia" , Чувашская Республика - Чувашия

«The role of public institutions in the system of political communication in the Chuvash Republic»

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The authors attempt to analyze the status of activities of public organizations in the Chuvash Republic. The article describes the main directions of activities of individual organizations. The purpose of these organizations is to form cultural, national and civic consciousness.

Социология

Publication date: 14.03.2018
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Sattarov Timurbek Adylovich , студент
Gataullina Lenara Vinerovna , студент
Mefodeva Marina Anatolevna , старший преподаватель
FSAEI of HE "Kazan (Volga) Federal University" , Татарстан Респ

«How to survive in the alcohol industry or advertising technologies of alcohol brands»

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This article considers the technologies of the alcohol brand formation. The advertising campaigns of the leading brands are analyzed. The peculiarities of using advertising methods, concepts and technologies are revealed. Based on the study, several specific advertising technologies are published, which are most effective in practical application.