List of publications on a keyword: «impulse buying»

[08.00.00] Экономические науки

Publication date: 17.05.2018
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Marina V. Buzulutskaia , candidate of economic sciences, candidate of economic sciences, associate professor
Russian University of Transport , Москва г

«Marketing models of the impact on the consumer»

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The author of the article notes that the process of influence on consumers can be identified in three marketing models. For each of these models, you can select those elements of the complex that are associated with the description of the user profile in fact and taking into account his preferences.