List of publications on a keyword: «mark»

In the scientific article the necessity of development and implementation of marketing strategies in the activity of any commercial enterprise, we give a meaningful description of the concept of «marketing strategy» and develop requirements for the selection strategy of trade enterprise.

In article it is told about the concept of catering, about its origin and features of the Russian market of catering services

В данной статье рассмотрены тенденции, преобладающие на страховом рынке России. Для целей исследования был использован метод анализа вторичных данных по страховым сборам и выплатам на основе внешних источников информации с официальных сайтов Банка России и ЗАО Медиа-Информационной Группы «Страхование сегодня», что позволило автору сделать выводы о состоянии и степени развития российского страхового рынка.

The system of marketing information provides systematization, an assessment and use of the data characterizing a condition of the external and internal environment of the tourist entity. Without objective, actual, rather complete marketing information adoption of operational and strategic decisions is impossible.

The analysis of the labour market in the face of declining economic growth, studied orientation and adaptation of young people to current trends in the labour market.

Nowadays Digital advertising has the highest rate of growth in the global advertising market. Modern advertisers every year more and more attention to interactive advertising. This article describes the main types of Digital advertising, digital advertising market in Russia condition in 2014-2015, identified the main trends in the market and propose actions promoting the International Department of Marketing and Trade VSUES.

The article is devoted to research of the market of transport and logistics service of the Primorsky Territory. The subject of this study is - methods and research tools market of transport and logistics service of the Primorsky Territory. The aim is to study the market of transport and logistics services Primorsky kraya.Proanalizirovany features of the development of logistics.

SNK in attracting foreign investment expected to increase production and improve technical level of production in sectors of the economy, to reduce unemployment, the recruitment of an industrial proletariat, the proletarian creation of centres in non-industrial areas of the country and the retraining of workers.

the prospects for economic growth in the Republic of Karelia in the theoretical and in practical terms associated with the prospects of investment and the proper functioning and development of the labor market.

В нестабильное время становления и развития предприятия достичь преимущества на рынке может только детально продуманная и логически выстроенная эффективная маркетинговая конкурентная стратегия фирмы, предприятия, компании. Успех определяется также способностью и умением её разработки и реализации каждым менеджером по маркетингу. В статье рассматриваются особенно важные и значимые точки составления некоего плана действий по формированию конкурентной стратегии любого современного предприятия.

The article discusses the types of administrative innovations, evaluation of their effectiveness. Innovation potential of management is the ability and the opportunity to see the need for innovation and innovative changes in type design innovations and successfully implement them in practice management.

Article is devoted to research of one of the most dynamic commodity markets of national consumption of China - the market of furniture. The market of furniture of China promptly develops in recent years. The short characteristic of the market of furniture of China, a tendency of its development is presented in article.

The article presents a general description of the advertising industry in China, describes the features and trends of development of its advertising market. Particular attention is paid to the advantages of online advertising and the prospects for mobile advertising,

В статье уточнена значимость социальных медиа и содержание маргетинга в социальных сетях (SMM), сформулированы особенности и тенденции развития SMM в китайском Интернет (Синет) и его методология.

How to create a land of the Russian stock market, formation of land and property relations in the stock market and the characteristics of the mechanisms and instruments of the land stock market-networks, the development of functional regulation of stock land activities, generalized land infrastructure of the stock market-land banks, land exchanges, private real estate mutual funds, news agencies, provides the necessary legal and methodological State measures for the infrastructure development of the land stock market including land securities.

Methodological approaches to areas attraction assessment were considered; actual attraction assessment models of I. Ansoff’s strategy management areas were proposed to supplement «social-image-investment environment» indicator. Attraction assessment’s criteria and parameters of new territorial market were reviewed. Methodology for risks classification, ELLIPS-PrO matrix, was proposed to assess the volatility level. Methodological approaches analysis to corporate project management system (CPMS) implementation in Russian companies was conducted. CPMS has been supplemented by the «corporate project culture» and «assure strategic compliance tools» elements.

The author discusses the aspects of marketing development in the country, its evolution and transformation. Marketing as a science appeared in the Russian Federation after the transition state structure from a centralized to a market system. The very novelty of the subject, and especially a large flow of information, marketing in education very often leads even the experts are stumped, not to mention those who only starts to study this discipline. The challenge now facing us is to convey more detailed information and at the same time in reasonable form.

The author studied the features of the system approach in relation to labor market regulation. It was found that systematic approach is one of the most important methodological foundations of research and regulation of the analyzed market. It's appropriate to use it as a complex system in the current conditions of state development.

This paper analyzes the investment projects of grain deep processing. Deep processing of grain is the allocation and use of grain components. In the United States 36 percent of grain crop is exposed to deep processing. For Russia, the deep processing of grain is a relatively new concept. Its development in the Russian Federation will allow to produce high-tech products, which are in strong demand on the world market. Deep processing of grain is an integral part of import substitution. Despite the fact that the grain processing plants pay off just in 5 years, no plant has been built until recently. After joining the WTO alcohol production will be unprofitable without the production of grain processing products. The authors explore the market of wheat gluten, the starch market, the market of glucose-fructose syrup and the public-private partnership.

In this article discusses the structure of investments of the population in dynamics, analyzes the possibility of using data resources in a crisis environment, and suggests ways of their mobilization.

It shows that the selection of personnel and competent organization of work with them in largely determine the competitiveness of companies in the market of IT products and IT services.

Internet advertising systems and internet statistics data usage in MIS (Marketing Information Systems) and MDSS (Marketing Decision Support System)

The computer program to predict the market value of residential real estate of the city Perm are developed. The program is based on a neural network trained on the results of the information resources available on the estate. After excluding emissions associated with false information, the average relative error of the results of the neural network prediction was 1.03%. The valuing the input parameters was performed using a neural network model.

The article describes the main problems encountered in organizing and conducting sociological and marketing researches in modern companies, and also describes the prospects of development of sociological support organizations

The work considers the forms of vocational guidance, to facilitate the choice of future profession and analysis of results of diagnostics of students of secondary schools of Krasnoyarsk.