List of publications on a keyword: «скрытое позиционирование»


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Publication date: 22.01.2020
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Sheriakov Oleg Olegovich , master's degree student
FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Москва г

«Innovative Approaches to Positioning in Marketing»

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The article deals with the modern features of positioning and repositioning in marketing, as well as innovative approaches to positioning, analyzed on specific examples of companies that have initiated their use.