List of publications on a keyword: «marketing advantages»


Publication date: 29.04.2020
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Oksana I. Radina , doctor of economic sciences, professor , professor
Novoshakhtinsk Branch of FSAEI of HE "Southern Federal University" , Ростовская обл
Irina A. Skrynnikova , candidate of economic sciences , associate professor
Mariia V. Uvarova , master's degree student
Institute of Service and Entrepreneurship (a branch of) FSFEI of HE "Don State Technical University" , Ростовская обл

«Marketing Evaluation of Distribution Channels in the Cosmetic Goods Market»

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The primary purpose of this study is to identify market opportunities and factors affecting the development of channels for the distribution of cosmetic products on the Russian market. The authors analyze the factors that influence the existing market situation of the channels of distribution of cosmetic products. According to the results of the marketing research, it is revealed that the distribution channels of the cosmetic products market may have possible advantages, which in the near future may take a leading position in the market segments, namely the use of innovative ingredients that provide skin nutrition; satisfaction of consumer expectations; price concessions as opposed to competitors, a wide range of products.