List of publications on a keyword: «marketing strategy»


Экономические науки

Publication date: 19.01.2016
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Natalia V. Stoliarova , магистрант
Mikhail V. Sheptukhin , студент
FSBEI of HE "Orenburg State University" , Оренбургская обл

«Анализ маркетинговой деятельности при использовании имиджа в сфере туризма»

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The system of marketing information provides systematization, an assessment and use of the data characterizing a condition of the external and internal environment of the tourist entity. Without objective, actual, rather complete marketing information adoption of operational and strategic decisions is impossible.

Экономика

Publication date: 04.07.2016
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Sergej V. Balko , candidate of economic sciences , доцент
Angelina V. Ronzhina , магистрант
Institute of Economics and Management of Structural subdivision of FAEI HE “V.I. Vernadskiy Crimean Federal University” , Крым Респ

«Improving sales management of agricultural enterprises»

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The article discusses the effective sales of agricultural products. The authors recommend the directions of improving sales management system. Moreover, the research proves that sales and production activity should be based on complex analysis and monitoring of the market conditions.

Publication date: 11.07.2018
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Dmitrii N. Ermakov , Honored Worker of higher professional education of the Russian Federation, Honored Worker of science and technology of the Russian Federation, doctor of economic sciences, doctor of political sciences, professor , professor at the Department of Management
FSFEI of HE "Financial University under the Government of the Russian Federation" , Москва г
Valeriia V. Raizman , master , first deputy chairman of the board of the Fund, member of the Regional political council of the city of Moscow in the United Russia Party
Russian Academic Fund , Москва г

«Marketing strategy of public joint stock company «United aircraft corporation»»

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The article analyzes the development of modern marketing strategy of «Public Joint Stock Company United Aircraft Corporation». The main activities of the organization are considered.