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Культурология и искусствоведение

Publication date: 01.08.2016
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Vorobyeva Tatyana Yurievna , candidate of technical sciences , доцент
FSBEI of HPE "South Russian State Polytechnical University named after M. I. Platov" , Ростовская обл

«Graphic design of Japanese university symbols»

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This article uses a semiotic and visual-cultural analysis of the Japanese leading universities branding. It is shown that the design of a corporate style of universities in Japan has historical roots and serves as the basis of the brand of the university as well as Japan in whole.