List of publications on a keyword: «»
FSAEI of HE "Russian State Vocational Pedagogical University" , Свердловская обл
Galina P. Klimova , candidate of pedagogical sciences , associate professor
FSBEI of HE "Ural State University of Architecture and Art" , Свердловская обл
«The taste in a polyparadigmal system»
Modern spiritual situation is determined as a transfer from a united cultural paradigm to a poliparadigmal cultural space. It is characterized by an unlimited diversity of unlinked spiritual structures, ideas, theories, styles and direction. Polyphony, eclecticism, subjective assembling, inlaid, and omnivorous are perceived as a norm today. Total impact of cultural specimen, intensified by an industry of informational technologies deform valuable aesthetic orientations of a personality, including taste. Individual experience in the taste becomes unified and social. Tastes differentiated before (aesthetic, artistic, mass, elite, etc.) became homogenous. Cultural reflection may be a purposeful preservation of elite valuable cultural orientation.
Omsk Branch of FSBEI of HE "Financial University under the Government of the Russian Federation" , Омская обл
«Functions of public relations»
The article reveals the importance of communication with the public in the implementation of human rights and the ideals of mankind; characterized by the specificity of public relations in the information culture of belief; PR functions are explained on the criterion of optimization of activity of social interactions on the basis of cultural ideals.