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Философия

Publication date: 06.09.2016
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Klimov Viktor Petrovich , candidate of pedagogical sciences , associate professor
FSAEI of HE "Russian State Vocational Pedagogical University" , Свердловская обл
Klimova Galina Pavlovna , candidate of pedagogical sciences , associate professor
FSBEI of HE "Ural State University of Architecture and Art" , Свердловская обл

«The taste in a polyparadigmal system»

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Modern spiritual situation is determined as a transfer from a united cultural paradigm to a poliparadigmal cultural space. It is characterized by an unlimited diversity of unlinked spiritual structures, ideas, theories, styles and direction. Polyphony, eclecticism, subjective assembling, inlaid, and omnivorous are perceived as a norm today. Total impact of cultural specimen, intensified by an industry of informational technologies deform valuable aesthetic orientations of a personality, including taste. Individual experience in the taste becomes unified and social. Tastes differentiated before (aesthetic, artistic, mass, elite, etc.) became homogenous. Cultural reflection may be a purposeful preservation of elite valuable cultural orientation.

Publication date: 06.09.2016
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Baranov Gennady Vladimirovich , doctor of philosophical sciences , professor
Omsk Branch of FSBEI of HE "Financial University under the Government of the Russian Federation" , Омская обл

«Functions of public relations»

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The article reveals the importance of communication with the public in the implementation of human rights and the ideals of mankind; characterized by the specificity of public relations in the information culture of belief; PR functions are explained on the criterion of optimization of activity of social interactions on the basis of cultural ideals.