List of publications on a keyword: «»

Speech etiquette as the main component of cross-cultural communication is studied by the authors, most common speech norms used in communication for the beginning of the conversation and during the conversation in the foreign language are analyzed. The authors compare the rules of verbal behaviour in the English and German languages, identify the rules of verbal behaviour which help to get communicative aim.

The article is devoted to the study of precedent name in Russian-language media texts on the example of the story of M.A. Bulgakov "A Dog's Heart." The purpose of this study is to determine the implementation features of the precedent name Professor Preobrazhensky in the Russian-language media discourse. The study was conducted on the basis of journalistic texts of the National Corps of the Russian language. In classification and generalization of the material, the following methods were used: descriptive, lexicographical, interpretative, methods of component and contextual analysis, method of controlled selection. An analysis of practical material showed that the authors of journalistic texts resort to the use of precedent names in order to create a figurative characterization of a particular person or a description of a specific situation. Appeal to the personality of Professor Preobrazhensky helps the journalist influence emotionally the addressee and stimulates the reader to use his own erudition and background knowledge.