List of publications on a keyword: «»
Экономика
Brunch FSAEI of HE "National Research University "Higher School of Economics" in Nizhny Novgorod , Нижегородская обл
«Industry 4.0 Enabling Technologies Applications: Internet of Things and Innovations in Agriculture»
The present contribution analyses the application problems of Internet of Things in agriculture. Its importance for weather forecast, tracking of farm produce, pests and disease control and monitoring and other innovations were analysed. Still, different realities had not witnessed such reformation and transformation due to some challenges. Therefore, some advices were formulated to combat these lacks and move the underdeveloped agriculture to the higher standards levels.
FSBEI of HPE "St. Petersburg University Industrial Engineering and Design" , Санкт-Петербург г
«Diskurs brenda: mify i real'nost'»
Материал посвящен изучению дискурса бренда как его основной коммуникативной характеристики. Цель исследования – расширить представление о дискурсе бренда, авторских теориях и основных признаках. Результаты работы могут быть интересны специалистам в области брендинга и маркетинговых коммуникаций.