List of publications on a keyword: «marketing»


Парадигмы современной науки

Publication date: 31.01.2018
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Irina A. Nazvanova , candidate of philological sciences, master , доцент
Institut upravleniia v ekonomicheskikh, ekologicheskikh i sotsial'nykh sistemakh SP Inzhenerno-tekhnologicheskoi akademii FGAOU VO "Iuzhnyi federal'nyi universitet" , Ростовская обл

«Podkhody k upravleniiu territorial'nym rynkom na osnove instrumentov marketinga»

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In the present paper the structure of the social and economic potential of the territory is analyzed, the existing approaches and points of view are examined. The author describes content and structure of the territory potential, within which the functioning environment is highlighted. It is offered to use the resource-environment approach to the description of the marketing potential of the region; the key resource elements of the territory potential are closely described in the paper.

[08.00.00] Экономические науки

Publication date: 24.05.2018
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Stanislav G. Kotelev , студент
Vladislav A. Iurchenkov , студент
FSBEI of HE "State University of Management" , Москва г

«Features of international road transport of goods at the present stage»

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The article examines the current state of the international road transport market and its features in the Russian Federation. The concept of international road transport of goods is given and their main advantages before choosing other modes of transport are listed. The main problems of international road transport of goods at the present stage are analyzed and possible ways of their solution are given. In particular, the functional-informational model of the international trading company and its advantages are considered.

Publication date: 18.05.2018
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Mariya L. Bacherikova , аспирант
School of Economics and Management FSFEI of HE “Far Eastern Federal University” , Приморский край

«Justification of marketing technologies choice for formation of favorable image of the territory with the interests of consumers (on the example of Primorsky Krai)»

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The article presents the rationale for marketing technologies choice to create a favorable image of the territory, taking into account the interests of consumers. Evaluation of marketing technologies influence on consumer behavior was carried out on the basis of correlation-regression analysis of indicators of perceived intensity of using specific marketing tools and technologies, and indicators characterizing territorial image, territorial product quality, resident consumers' satisfaction with territorial product, territorial product attractiveness for non-resident consumers, and consumers' loyalty to the territory. At each stage of favorable territorial image forming process based on marketing technologies, some marketing tools and technologies may be planned together for some consumer groups. The study revealed the possibility of involving consumers in the joint creation of value and formation of a favorable territorial image, which in turn will help to prevent and resolve conflicts of their interests, increase their satisfaction with the territorial product and their loyalty to the territory.

Publication date: 17.05.2018
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Marina V. Buzulutskaia , candidate of economic sciences, candidate of economic sciences, docent , доцент
Russian University of Transport , Москва г

«Marketing models of the impact on the consumer»

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The author of the article notes that the process of influence on consumers can be identified in three marketing models. For each of these models, you can select those elements of the complex that are associated with the description of the user profile in fact and taking into account his preferences.

Тема номера

Publication date: 22.01.2020
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Oleg O. Sheriakov , master's degree student
FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Москва г

«Innovative Approaches to Positioning in Marketing»

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The article deals with the modern features of positioning and repositioning in marketing, as well as innovative approaches to positioning, analyzed on specific examples of companies that have initiated their use.

Парадигмы современного образования (различные направления)

Publication date: 26.09.2016
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Aleksandr M. Chernopyatov , candidate of economic sciences , доцент
BI of HE "Surgut State Pedagogical University" , Ханты-Мансийский Автономный округ - Югра АО

«Application and development of "Marketing" discipline in education at the present stage»

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The author discusses the aspects of marketing development in the country, its evolution and transformation. Marketing as a science appeared in the Russian Federation after the transition state structure from a centralized to a market system. The very novelty of the subject, and especially a large flow of information, marketing in education very often leads even the experts are stumped, not to mention those who only starts to study this discipline. The challenge now facing us is to convey more detailed information and at the same time in reasonable form.

Publication date: 09.08.2017
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Oksana I. Radina , doctor of economic sciences, professor , professor
Novoshakhtinsk Branch of FSAEI of HE "Southern Federal University" , Ростовская обл
Viktor A. Osovtsev , doctor of economic sciences , профессор
FSFEI of HE "Rostov State University of Economics" , Ростовская обл
Regina I. Serdiuk , candidate of economic sciences , преподаватель
Institute of Service and Entrepreneurship (a branch of) FSFEI of HE "Don State Technical University" , Ростовская обл

«Микромоделирование познания и развития концепции маркетинга отношений в системе высшего образования»

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The paper delivers the comparative analysis of the synthetic process of the relationship marketing development models. It is proved that in spite of difficulties in its structure the system models encourage a better understanding of the structure, functions and interconnections of the relationship marketing in the services sector of higher education institutions. The research insights showed that the modern conception of the institutional relationship marketing imposes the set of commercial, state and noncommercial marketing instruments. These instruments build the socioeconomic managing system of balanced cooperation of the subjects of higher education institutions’ services sector by the in-house marketing for the purpose of making ultimate solutions of internal and external problems in the higher education institutions turned to the satisfying the requirements of the target market.

Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование

Publication date: 22.12.2016
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Liudmila V. Volkova , старший преподаватель
Калужский филиал ФГБОУ ВО «Российский государственный аграрный университет – МСХА им. К.А. Тимирязева» , Калужская обл

«Использование интегрированных маркетинговых коммуникаций в АПК»

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The paper summarizes the problem of the use of integrated marketing communications in agriculture, assessed the development of the Russian advertising market, the marketing activities of the agricultural sector in the region.

Publication date: 14.01.2016
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Chzhuniao Liu , магистрант
School of Economics and Management FSFEI of HE “Far Eastern Federal University” , Приморский край
Elena B. Kmet , candidate of economic sciences , доцент
FSBEI of HPE "Vladivostok State University of Economics and Service" , Приморский край

«Обзор методологии SMM в Синет»

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В статье уточнена значимость социальных медиа и содержание маргетинга в социальных сетях (SMM), сформулированы особенности и тенденции развития SMM в китайском Интернет (Синет) и его методология.

[08.00.00] Экономические науки

Publication date: 22.11.2016
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Mariya L. Bacherikova , аспирант
School of Economics and Management FSFEI of HE “Far Eastern Federal University” , Приморский край

«The role of territorial marketing in the formation of Russian Far East social and economic development complex»

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The article describes those areas of marketing tools which used in the complex of measures on Far East development. The role of territory marketing in formation of conditions for social and economic development of Far East macroregion is determinated; proposals on marketing approach to territory management in order to increase its competitiveness and attractiveness are formulated.

Publication date: 22.11.2016
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Roman A. Zorin , управляющий
LLC "Prosvet-Invest" , Москва г
Viktoria V. Efimova , candidate of economic sciences , доцент
FSBEI of HE "State University of Management" , Москва г

«Research of logistics usage in the field of restaurant business»

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The authors describe in this article connection between logistics and restaurant business, show some problems and the ways to solve them, designed measures for perfection.

Проблемы и перспективы развития малого бизнеса

Publication date: 25.04.2018
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Sofia A. Morozova , студентка
Russian University of Transport , Москва г

«What is branding and why do you need it?»

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Article is devoted to influence of a brand for consciousness of the person, his emotion and memory and also what helps the companies to be allocated against the background of competitors.

Наука и инновации в современном мире и изменения социальных ценностей

Publication date: 28.10.2015
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Mariia A. Kirpicheva , candidate of economic sciences , доцент
Giulnara M. Magomedova , старший преподаватель
FSBEI of HE "Plekhanov Russian University of Economics" , Москва г

«Маркетинговые исследования как эффективный инструмент изучения потребительских предпочтений»

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This article discusses the methodological foundations of marketing research of the Russian flower market. The basic features of marketing research in the market of flowers.

Экономические науки

Publication date: 19.01.2016
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Natalia V. Stoliarova , магистрант
Mikhail V. Sheptukhin , студент
FSBEI of HE "Orenburg State University" , Оренбургская обл

«Анализ маркетинговой деятельности при использовании имиджа в сфере туризма»

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The system of marketing information provides systematization, an assessment and use of the data characterizing a condition of the external and internal environment of the tourist entity. Without objective, actual, rather complete marketing information adoption of operational and strategic decisions is impossible.

Экономика предпринимательства, организация и управление предприятиями, отраслями, комплексами

Publication date: 15.03.2016
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Vadim I. Baiura , candidate of economic sciences , доцент
GO VPO "Donetskii natsional'nyi universitet ekonomiki i torgovli im. Mikhaila Tugan-Baranovskogo" , Ukraine

«Формирование маркетинговой конкурентной стратегии предприятия»

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В нестабильное время становления и развития предприятия достичь преимущества на рынке может только детально продуманная и логически выстроенная эффективная маркетинговая конкурентная стратегия фирмы, предприятия, компании. Успех определяется также способностью и умением её разработки и реализации каждым менеджером по маркетингу. В статье рассматриваются особенно важные и значимые точки составления некоего плана действий по формированию конкурентной стратегии любого современного предприятия.

Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование

Publication date: 29.06.2016
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Vsevolod S. Moiseev , студент
Maksim V. Pynko , студент
Elena B. Kmet , candidate of economic sciences , доцент
FSBEI of HPE "Vladivostok State University of Economics and Service" , Приморский край

«Обзор российского рынка digital рекламы»

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Nowadays Digital advertising has the highest rate of growth in the global advertising market. Modern advertisers every year more and more attention to interactive advertising. This article describes the main types of Digital advertising, digital advertising market in Russia condition in 2014-2015, identified the main trends in the market and propose actions promoting the International Department of Marketing and Trade VSUES.

Медицина

Publication date: 16.02.2017
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Valeriy D. Volodin , doctor of medical sciences , профессор, президент, советник первого класса, член Научно-экспертного совета при Председателе Совета Федерации Федерального Собрания Российской Федерации
NP "Natsional'nyi Tsentr sanitarnogo prosveshcheniia naseleniia "SANPROSVET" , Москва г
Vladimir V. Ageev , генеральный директор
AO “Rafarma” , Москва г

«Legislative mass or suffering from import substitution»

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The authors of this article describe the role of the development of pharmaceutical companies, producing competitive products. The researchers focus on the need for rational and coordinated actions of the Ministry of Health, Ministry of Industry and Trade, FAS and pharmaceutical producers.

Психология

Publication date: 31.07.2020
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Pavel E. Khailov , master's degree student
FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Москва г

«Psychological Conditions for Effective Advertising»

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The article is devoted to the analysis of advertising and its impact on consumer behavior and choices. A justification of such processes from a psychological point of view is given. Psychological methods and criteria for evaluating the effectiveness of advertising are also considered. An example of a specific advertising case is presented and analyzed. Several key conditions for effective advertising are identified.

Социология (гендерная социология, экосоциология и др.)

Publication date: 20.10.2015
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Aleksandra V. Vaisburg , candidate of sociological sciences , доцент
FSBEI of HE "Tver State Technological University" , Тверская обл

«Проблемы и перспективы социологической поддержки деятельности современных организаций»

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The article describes the main problems encountered in organizing and conducting sociological and marketing researches in modern companies, and also describes the prospects of development of sociological support organizations

Технические науки

Publication date: 06.07.2018
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Sergei S. Andreev , student
FSBEI of HE «Moscow Polytechnic University» , Москва г
Yurij N. Samarin , doctor of technical sciences , professor
University of Press and Media Industry FSBEI of HE «Moscow Polytechnic University» , Москва г

«Risk analysis in the process of new equipment introduction into production»

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The risks analysis in the process of new equipment introduction into production is studied in this article. The authors come to the conclusion that it is necessary to develop techniques for the introduction of multifunctional process equipment at individual enterprises with the subsequent introduction of them in all industries of Russian industry.

Publication date: 19.12.2019
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Altai O. Tekeli , студент
Ramazan M. Magomedov , candidate of pedagogical sciences , доцент
FSFEI of HE "Financial University under the Government of the Russian Federation" , Москва г

«Development of Mobile Advertising in Russia»

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In this paper, key features of the mobile advertising market are considered. Prospects for the development of the mobile advertising market in Russia are defined.

Publication date: 20.02.2017
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Maksim V. Pshenichkin , магистрант
Muromskii institut (filial) FGBOU VO "Vladimirskii gosudarstvennyi universitet im. A.G. i N.G. Stoletovykh" , Владимирская обл

«Проектирование автоматизированной системы управления социальными сетями»

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В статье отражены результаты проектирования архитектуры автоматизированной системы управления социальными сетями. Осуществлён анализ предметной области и схожих систем. На основе потребностей пользователей были сформулированы требования к разрабатываемому программному продукту, основными из которых являются поддержка социальных сетей, актуальных в России; подключение множества аккаунтов, планирование публикации одновременно в нескольких сетях, объединение подключенных соцстраниц в проекты, получение статистической информации об аккаунте и участниках администрируемых групп. В результате проектирования была построена диаграмма нотации IDEF0.

Экономические науки

Publication date: 01.11.2017
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Aleksandra I. Tiutiunnik , магистрант
FGBOU VO "Sankt-Peterburgskii gosudarstvennyi ekonomicheskii universitet" , Санкт-Петербург г

«Персонифицированная концепция разработки и продвижения дифференцированных СПА и Веллнесс-программ на гостиничном рынке»

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The paper discusses the issues associated with a personalized concept for the development and promotion of differentiated SPA and Wellness programs in the hotel market. According to the results of the developed plan must be stratified base of the SPA and Wellness services that represent the ranked strata at the request of the class A, B, C that will generate a diversified service packages for personalized advancement

Экономика

Publication date: 28.12.2018
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Anastasiia I. Brezhneva , магистрант
FSAEI of HE "North-Caucasus Federal University" , Ставропольский край
Julia A. Klimovskikh , candidate of philological sciences , Ph.D. in ling
Anastasiia E. Tkachenko , candidate of political sciences , доцент
Institute of Economics and Management of FSAEI of HPE "North-Caucasus Federal University" , Ставропольский край

«PECULIARITIES OF SOCIAL NETWORKS PROMOTION OF A FIRM»

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This article focuses on such relevant issue as SMM. It also reveals such an aspect as the absence of a unified measure of the effectiveness of SMM. The authors tell about the need for research and the creation of uniform criteria for measuring the effectiveness of the work of SMM specialists.

Экономические науки

Publication date: 30.07.2019
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Sergei S. Smagin , студент
FSEI of HE "Siberian State University of Telecommunications and Information Sciences" , Новосибирская обл

«Prodvizhenie produkta "Umnyi dom": rol' sotsial'nykh setei dlia obespecheniia liderstva na novom rynke»

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Автор данной статьи подчеркивает, что некоторые компании для продвижения продуктов и услуг используют традиционные методы маркетинга, другие развиваются каждый день вместе с развитием новых технологий и продуктов. Одним из таких продуктов является продукт «Умный дом» компании ПАО «Ростелеком». В статье рассматриваются возможности и преимущества социальных сетей в продвижении нового продукта; подчеркивается, что на данный момент потребитель мало знаком не только с продуктом компании, но и, в целом, слабо себе представляет, что такое «Умный дом». Поэтому, продвижение такого инновационного продукта требует новых, нестандартных решений. В статье отмечается, что необходимо не только показать, как работает продукт, но и сформировать потребительский спрос, а также вести диалог с потребителем, отвечая на все интересующие его вопросы. Решением данных проблем является SMM – Social Media Marketing.