List of publications on a keyword: «intramural marketing»

Парадигмы современного образования (различные направления)

Publication date: 09.08.2017
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Oksana I. Radina , doctor of economic sciences, professor , professor
Novoshakhtinsk Branch of FSAEI of HE "Southern Federal University" , Ростовская обл
Viktor A. Osovtsev , doctor of economic sciences
FSFEI of HE "Rostov State University of Economics" , Ростовская обл
Regina I. Serdiuk , candidate of economic sciences
Institute of Service and Entrepreneurship (a branch of) FSFEI of HE "Don State Technical University" , Ростовская обл

«Микромоделирование познания и развития концепции маркетинга отношений в системе высшего образования»

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The paper delivers the comparative analysis of the synthetic process of the relationship marketing development models. It is proved that in spite of difficulties in its structure the system models encourage a better understanding of the structure, functions and interconnections of the relationship marketing in the services sector of higher education institutions. The research insights showed that the modern conception of the institutional relationship marketing imposes the set of commercial, state and noncommercial marketing instruments. These instruments build the socioeconomic managing system of balanced cooperation of the subjects of higher education institutions’ services sector by the in-house marketing for the purpose of making ultimate solutions of internal and external problems in the higher education institutions turned to the satisfying the requirements of the target market.